AI Engineer
Rupak Ghosh
Ideas in. Production AI out.
Designs, deploys and secures production AI: multi-agent pipelines, RAG chatbots, voice agents and AI dashboards.
- LangChain
- LangGraph
- OpenAI
- Gemini
- RAG
AI agents, software and websites
Software that fits your business. AI that runs it faster.
Digital products and software solutions designed around your business, from websites and CRMs to production-grade AI agents. Built to industry standards, priced for growing businesses.
Our stack, from AI models to the cloud
OpenAIClaudeGeminiLangGraphNext.jsReactNode.jsPythonPostgreSQLAWSDockerWhatsApp Businessn8n
Built by engineers who've shipped healthcare platforms, real-time video, digital media and production AI.
Our founders' work includes
- HomeIVF
- Ritam Digital
- Yashoda Healthcare
- Outreach.ai
What we build
What can we build for you?
Fourteen ways to put software and AI to work, grouped by what they do for your business.
AI & Automation
Agents and tools that answer, book and work for you.
AI Agents & Chatbots
Chatbots and agent teams that answer from your own documents, with sources.
ExploreWhatsApp AI Agent
Answers enquiries, qualifies leads and books appointments on WhatsApp, day and night.
ExploreVoice & Avatar Agents
An AI receptionist that answers calls and books appointments, plus talking video avatars.
ExploreInternal AI Tools
Private AI co-pilots, smart inboxes and dashboards you can question in plain English.
ExploreWorkflow & Automation Systems
Approvals, alerts and reports that run themselves, so your team stops copy-pasting.
ExploreAI Audit & Analysis
Find where AI saves you time and money, before you spend on building.
Explore
Business Software
Custom systems shaped around how you work.
Business Management Systems
Custom CRM, ERP and HRMS built around how your team actually works.
ExploreBooking & Reservation Platforms
Online bookings with payments and reminders, and no double-bookings.
ExploreHealthcare Software
Clinic systems, patient portals and telemedicine, built by people who have shipped them.
ExploreCommunication Platforms
Real-time chat, video calling and helpdesk tools, branded as your own.
ExploreCustom SaaS & MVPs
From idea to a launch-ready product, built to scale without a rewrite.
ExploreBrand Intelligence & Monitoring
Know what people say about you online, with AI summaries and instant alerts.
Explore
Web & Infrastructure
Fast websites and modern, connected systems.
Why Upaay Labs
Enterprise-grade engineering. Startup-friendly cost.
Meet your AI agent
Your WhatsApp, answering in seconds, day and night.
- Replies to every enquiry instantly, in English or Hindi.
- Qualifies the lead and books the appointment.
- Hands the chat to your team when a person is needed.
Process
From idea to deployment
Step 1: Discovery
A free call to understand your business, your goals and what success looks like.
Step 2: Design
We map the solution and show you the key screens before we build.
- weekly demos, no surprises
Step 3: Build & integrate
We build in weekly milestones and connect it to the tools you already use.
Step 4: Launch & support
We test, launch and stay on hand to monitor, fix and improve.
Timelines
Services & typical timelines
Every project is scoped around your goals. Timelines are typical ranges, confirmed after a free discovery call.
| Service | What you get | Typical timeline |
|---|---|---|
| Websites & Digital Experiences | Strategy, design, development, SEO/AEO/GEO setup, editable CMS | 1–3 weeks |
| E-commerce Stores | Storefront, payments, inventory sync, SEO-ready product pages | 3–5 weeks |
| AI Agents & Chatbots | RAG or multi-agent system trained on your data, with guardrails & monitoring | 2–6 weeks |
| WhatsApp AI Agent | 24/7 agent for enquiries, lead qualification & bookings | 2–4 weeks |
| Voice & Avatar Agents | AI voice receptionist and lip-synced video avatars | 3–8 weeks |
| Internal AI Tools | Growth & market manager chatbot, AI mail system, ask-your-data dashboards | 3–8 weeks |
| AI Audit & Analysis | Workflow review + ROI-ranked AI roadmap | 1–2 weeks |
| Business Management Systems | Custom CRM / ERP / HRMS with roles, reports & integrations | 4–8 weeks |
| Booking & Reservation Platforms | Slot booking, payments, reminders & admin dashboard | 4–8 weeks |
| Healthcare Software | Clinic/hospital system, patient portal & telemedicine | 6–12 weeks |
| Communication Platforms | Real-time chat, video calling & helpdesk | 3–8 weeks |
| Custom SaaS & MVPs | Launch-ready product with auth, billing & admin | 4–10 weeks |
| Workflow & Automation Systems | Approval flows, internal tools & auto-reports | 2–6 weeks |
| Brand Intelligence & Monitoring | Listening dashboard, competitor tracking & alerts | 3–6 weeks |
| Modernization & Integrations | Legacy upgrades, API integrations, cloud migration & DevOps | 1–6 weeks |
| Maintenance & Technical Support | Monitoring, updates, fixes & improvements | Ongoing |
Meet the founders
Talk directly to the builders.
Upaay (उपाय) means "solution". Two engineers who have shipped healthcare platforms, real-time apps and production AI, building around your business.
Full-Stack & GenAI Engineer
Rajneesh Kumar
Complex ideas → scalable, production-ready products.
Turns complex ideas into scalable products: real-time apps, healthcare platforms and production systems.
- React
- Next.js
- Node.js
- Python
- LiveKit
FAQ
Frequently asked questions
How much does it cost?
Every project is scoped around your goals, so there are no fixed packages. After a free discovery call we send a written proposal with a clear price and timeline, split into milestones for bigger builds.
Do I need technical knowledge?
No. You explain your business in plain words and we handle the technology. We explain every decision simply and train your team before launch.
Who owns the code?
You do. Once the project is paid for, the code, data and accounts are yours. We can keep maintaining it, or hand it over to your own team with documentation.
Can you work with my existing tools?
Yes. We connect to the tools you already use, such as WhatsApp, Google Sheets, your CRM, accounting software and payment gateways. If a tool has an API (a way for software to talk to it), we can usually connect it.
What happens after launch?
We offer ongoing maintenance and support: monitoring, updates, fixes and improvements. If you prefer, your own team can take over with full documentation.
How fast can we start?
Usually within a week of the discovery call. Typical projects take one to twelve weeks depending on scope; see the timelines table above.
Have a project in mind?
Tell us what you're looking to build. We'll understand your requirements, recommend the right solution and share a tailored proposal.
No fixed packages. No unnecessary commitments. Just solutions built around your needs.
