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BRAND MONITORING · ANALYTICS

Know what the internet says about you, first.

Brand reputation, social listening, competitor tracking and marketing analytics in one dashboard, with AI summaries and instant alerts.

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Typical timeline: 3–6 weeksor chat on WhatsApp

Illustrative example, not a live integration.

In plain words

What is brand monitoring?

Brand monitoring tracks what people say about your business across social media, reviews, news and forums. AI sorts the mentions by sentiment, spots sudden spikes and summarises what matters, so you can respond to problems early, learn from feedback and see how you compare with competitors.

What changes

What changes for your business?

Without itWith Upaay Labs

You hear about a bad review days later.

Instant alerts when sentiment turns negative.

Nobody has time to read every mention.

Weekly AI summaries of what matters.

You do not know how you compare with competitors.

Share-of-voice and competitor tracking on one dashboard.

Who it's for

Built for businesses like yours

  • Overhead view of a busy shopping mall

    Consumer brands

    Track launches, reviews and conversations as they happen.

  • Modern hospital room with an adjustable bed

    Hospitals & clinics

    Catch patient feedback and review trends early.

  • Agency team brainstorming on a chalkboard wall

    Agencies

    Give every client a live reputation dashboard.

Features

Everything your brand dashboard can handle

  • Social listening

    Track mentions across social media, news and forums.

  • Review & reputation tracking

    Monitor Google and marketplace reviews in one place.

  • Competitor tracking

    See what people say about your competitors.

  • Sentiment analysis

    AI sorts mentions into positive, neutral and negative.

  • Real-time alerts

    Get notified the moment a spike starts.

  • Weekly AI summaries

    A short written briefing of what changed and why.

Deliverables

What you get

  • Monitoring set up for your brand and competitors
  • A listening dashboard
  • Sentiment and share-of-voice tracking
  • Real-time alert rules
  • Weekly AI summary emails
  • Team training

Process

From idea to deployment

  1. Step 1: Discovery

    We agree which brands, competitors, keywords and channels to track.

  2. Step 2: Source setup

    We connect the data sources and tune what counts as a mention.

  3. Step 3: Dashboard & alerts

    We build the dashboard, alert rules and AI summaries.

  4. Step 4: Review & refine

    We review the first weeks with you and sharpen the signals.

FAQ

Questions about Brand Intelligence

Which platforms can you monitor?

Public sources such as news, blogs, forums, review sites and social platforms that allow access through their official APIs. We confirm coverage for your channels during discovery.

Can it reply to reviews for us?

It can draft replies for your team to approve. Nothing is posted without a person checking it.

How accurate is the sentiment?

Good, not perfect. AI can misread sarcasm, so every mention links back to its source for a quick check.

Is brand monitoring allowed?

Yes, when it uses public data and official platform access. We follow each platform's terms.

Related services

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No fixed packages. No unnecessary commitments. Just solutions built around your needs.